Hop Revolution

It started as an audacious vision – a bold investment in passion and possibility. To go to one of the purest and most pristine growing places on Earth, to invest everything is growing and processing a constant and consistent supply of some of the world’s most flavour intense hops in a highly innovative and totally sustainable way. And to deliver them directly into the hands of the world’s most passionate, most inspired brewers. An inspiring story of taking the unique flavours of New Zealand to the world.

The journey started with a 4-week deadline to plan the brand strategy, create the brand identity, and produce a full suite of marketing collateral to launch the brand at the Craft Brewers Conference trade show in America. The brand identity reflects the brand attitude and is designed to resonate with a highly visually astute audience, the craft brewer. The initial full suite of material also included the design of the website, trade show materials (banners, brochures, and more), which has since been followed by the continuous expansion of the brand to include clothing design, vehicles, office space, and brand communication documents including the hefty Memorandum of Information.